The Importance of Online Marketing

Posted: 2014-02-28 07:24:22

online marketing shopping trolley

Online marketing is a multi-factored subject, so there's a lot to consider when you put together the online marketing plan for your website. Here are a few of the key things which you should bear in mind.

To begin with, you have an excellent website with great interactivity, slick aesthetics and superb in-built e-commerce mechanics, but you may not be making enough (or any) sales from it.

Pleasing as the phrase "build it and they will come" may be to the business owner's ear, it's not strictly true when it comes to the fiercely competitive world of e-commerce.

If your website can gain some viral buzz on social media on the basis of its sheer quality alone, that's great (remarkable in fact...), but in order to achieve a good degree of market penetration with your business' website, what you really need to look into is online marketing.

Is Your Site Ready To Go?

First thing's first, you need to be absolutely sure that your site is well and truly up to scratch before you unleash your marketing campaign on the public.

Does it look as attractive and simple as your nearest competitor? Does it engage the reader? Does it incorporate your branding every bit as smoothly as Twitter incorporates that little blue bird?

Three yeses? Okay, let's continue.

Social Media

Marketing through social media is not only a crucial part of online marketing for many businesses, it is also one of the easiest parts to do yourself.

First, you've got to decide on a 'voice' for your business. Charming your client base isn't about making your client just warm to you, it's about making them warm to the business.

Decide whether your Facebook and Twitter posts are going to be chatty, charming, opinionated, etc. Consider your client base and tailor your approach accordingly.


Targeted advertising through appropriate host sites is a great way to get your brand out there to the right sort of customers.

Have a banner ad professionally designed and make a tentative start by placing the ad on a number of different kinds of sites.

Check your analytics (site visitor statistics) to see where most of your clicks-through are coming from and focus your resources accordingly.


SEO, or Search Engine Optimisation, is a crucial measure for online businesses to take in order to achieve the high search engine rankings necessary for success.

An easy SEO technique to try yourself is including frequently searched keywords on your own site in the most natural way possible - this should help to ensure your page pops up on the search engine when someone searches for the relevant term.

Final Word

If you are interested in doing more in this area why take a look at our digital marketing.