“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
– Bill Gates
What will you be doing in 10 years time?
At some point in the future it will be time to exit your business – hopefully this will happen before you die.
You may plan to hand it onto your children or you may decide to sell it, but whatever you do, making sure you get the maximum value for many years of hard work and dedication is highly recommended.
Apart from underestimating the changes that will occur in the next 10 years to the world and to yourself, another common mistake is disconnecting the business from the marketing. This is what we do, but this is how we promote ourselves – two different things.
This approach completely ignores the not so new reality that how the business is profiled on the internet is in fact an extension of the business’s real estate. Sitting somewhere in between perception and physical reality it is part of the goodwill of the business and may in certain circumstances actually be a full 100%.
It makes no sense therefore to try to achieve business objectives in isolation from your digital marketing. If your digital marketing is not configured around and totally aligned to achieving your business objectives, why are you spending any time and money on it at all?
The full alignment of digital marketing with business objectives is the essence of Ciiicle.
Ciiicle is about putting the success of the business at the core of everything the business does to promote itself online. It is about building up that digital goodwill real estate that increases both the real value and the perceived value of the business.
The bottom line is both the actual bottom line and the potential future sales value of the business when the time comes to move on.
If 2016 has taught us anything it is that the world is changing rapidly now and the future is highly unpredictable.
Don’t let yourself be lulled into inaction – lay the first foundation stone of your future digital real estate by starting your own success Ciiicle today.