This week we are celebrating the launch of our new website with a greater focus on digital marketing and inbound marketing in particular. That is alot of marketing, so perhaps an explanation is in order.
The core to the new website is our new Ciiicle package which is a culmination of many years of experience combined with the latest thinking and best practices.
In fact, the genesis of TTMG Internet was all about online marketing (The Traffic Manager Group) and that has always been there, it is just that other things have been added along the way.
Digital marketing encompasses everything that can be done online to promote the business. Inbound marketing pulls everything into a structured and managed process.
Yes, Inbound marketing is the promotion of a business using digital media content, but its structured approach is also intended to establish the business as a reputable authority in its field of operation.
It is intended to build trust over time making it easier for potential new customers to make an informed choice when the time is right.
Ciiicle extends this idea by also working on the idea of the digital presence that is created through inbound marketing as a business asset. In some ways this can be thought of as a bit like goodwill, but unlike goodwill it can be seen and measured.
Typically something owned by a business that is visible and measurable with a clear link to topline sales, will have a value. This value is part of the business and contributes not just to sales, but to the total overall worth of the business.
It is this dual focus between the marketing of the business and its long term worth that makes Ciiicle stand out.
The unusual spelling comes from the three pillars of insight, inspiration and infrastructure combined with the idea of a continuous improvement cycle. In other words it is about steady long term improvement based on knowledge and new and better ways of doing things.
We feel so strongly about the worth of this concept that we now have internal key performance indicators directly tied to the objectives of our clients. This means we can only be successful if our clients are successful.
The launch of Ciiicle is in itself the start of an exciting new success Ciiicle for TTMG Internet and a new phase for the business as it enters its second decade of existence.
And yes, inbound marketing does make sense.